Our Purpose

What Guides Us

Our Mission

To glorify God and support our customers, community, and farm family by producing the highest quality beef seedstock genetics possible.

Our Vision

To better the lives of those we meet as a premier provider of elite genetics and support resources.

Our Values

Integrity, humility, passion, service, and accountability are the core behaviors and beliefs that drive our business.

Group of men at a cattle sale, with middle aged man in a hat with his arm around a young boy in a green hoodie and camouflage hat talking to an old man win a tan jacket and black hat
Image of a wooden cross in the middle of a field of green grass with trees and a blue sky in the background
Serving the beef industry
since 1944